# CoolRoute Command white-label rebrand kit

White-label the dispatch demo into a service command center for field teams.

This kit adapts the HVAC dispatch app for service businesses by packaging technician language, route board copy, ETA messaging, parts-hold labels, and launch variants for trades with mobile crews.

## Rebrand Positioning

Product category: Field service dispatch software

Launch name pattern: [Company name] Dispatch Desk, [Service line] Command, or [Market name] RouteBoard.

Domain strategy: Use dispatch.clientdomain.com or service.clientdomain.com for production and keep hvac-dispatch.ideas-realized.com as the sales preview.

Brand voice: Calm, urgent when needed, field-aware, and customer-service focused for dispatchers and technicians.

Default tenant: Evergreen Mechanical

Configured demo domain: hvac-dispatch.ideas-realized.com

JSON manifest: /demo-library/hvac-dispatch/white-label-kit.json

## Brand Tokens

- Primary color: #0891b2
- Secondary color: #2563eb
- Logo mark: CR
- Voice: Urgent, clear, dispatcher-first

## Rebrand Variants

- HVAC service dispatch: HVAC contractor balancing same-day jobs, technicians, ETA updates, and parts availability. A dispatch command desk that keeps routes, technician load, customer updates, and parts holds aligned. Domain idea: dispatch.[hvacdomain].com
- Plumbing service routing: Residential plumbing service company with emergency calls and technician capacity pressure. A route and communication board for urgent service windows, tech assignments, and customer ETAs. Domain idea: service.[plumbingdomain].com
- Facilities maintenance desk: Maintenance team coordinating mobile technicians, work orders, and site communications. A work order dispatch center that shows assignment risk, route pressure, and parts blockers. Domain idea: workdesk.[facilitydomain].com

## Terminology Swaps

- Technician -> Field tech, installer, plumber, mechanic, crew, or maintenance lead: Choose the role label before mobile views and notifications are finalized.
- Job -> Call, work order, appointment, ticket, or service visit: Use the buyer system vocabulary so imports and messages match customer records.
- Parts hold -> Material hold, supply blocker, equipment hold, or warehouse check: Align the label with dispatch escalation and warehouse responsibility.

## Brand Assets

- Service command identity (Needs client): Client marketing lead; Logo, fleet-safe color accents, dispatcher screen mark, and customer-message footer.
- ETA message tone set (Template): Service manager; Approved arrival-window, delay, and parts-delay copy for dispatch review.
- Route board labels (Template): Dispatcher; Capacity states, priority names, skill tags, and service territory labels.

## Launch Copy Blocks

- Hero promise: See technician capacity, route risk, ETA messages, and parts blockers before the day slips.
- Buyer proof line: Give dispatchers a single command board for assignment changes, customer updates, and service-manager approvals.
- Activation email: Your dispatch workspace is ready. Review today’s route risk and queued ETA messages before the first call.

## Implementation Checklist

- Confirm field-service vocabulary (Ready): Service manager; Role, job, ETA, and parts language can be applied before service-system mapping.
- Approve customer-message copy (Needs client): Client sponsor; Buyer must approve live ETA, delay, and parts-message language before notifications are enabled.
- Configure dispatch domain (Template): Technical lead; Production domain and app-subdomain routing are ready after the client chooses the service URL.

## Buyer Handoff Notes

- Keep hvac-dispatch.ideas-realized.com as the sales preview while the buyer approves the production domain.
- Use /demo-library/hvac-dispatch/implementation.json as the machine-readable setup spec.
- Open /demo-apps/hvac-dispatch to tune the tenant setup workspace before launch.
- Route SEO/AEO demand through HVAC Dispatch Software Demo.