# PipeStock Pro search-to-pilot attribution map

Connect plumbing supply inventory software traffic to live app proof, buyer evidence, pilot package interest, and launch details so the demo can be sold and improved from real intent data.

North star metric: Branch exceptions reviewed before ERP posting
Instrumentation phase: Instrument inventory landing CTA, app preview, SKU search, scanner lookup, receiving variance, reorder alert, will-call status, export, and spec download.
Canonical page: https://ideas-realized.com/demo-library/plumbing-supply
Live app: https://plumbing-supply.ideas-realized.com

## Attribution Stages

### 1. Industry search entry
Route: https://ideas-realized.com/industries/plumbing-supply-inventory-software
Event: industry_page_viewed_plumbing_supply
Trigger: plumbing supply inventory software visitor lands on the indexable industry page.
Owner: Growth lead
Destination: Search console, analytics landing report, and CRM first-touch source
Success signal: 1 sales-qualified distributor inquiry per quarter
Proof asset: Plumbing supply inventory software helps trade counters search SKUs, monitor low stock, manage supplier POs, and keep will-call orders ready for contractors.
Next action: Route engaged visitors into PipeStock Pro instead of a generic contact form.

### 2. Live app launch
Route: https://plumbing-supply.ideas-realized.com
Event: demo_opened_plumbing_supply
Trigger: Prospect opens the plumbing supply inventory app preview.
Owner: Growth lead
Destination: Analytics event stream and CRM source attribution
Success signal: Inventory pages drive 15 app opens per quarter from qualified traffic.
Proof asset: 17/17 clickable flows in the demo app.
Next action: Tag the session with demo slug, source page, buyer role, and selected workflow.

### 3. Workflow proof interaction
Route: https://ideas-realized.com/demo-apps/plumbing-supply
Event: sku_search_performed
Trigger: User searches catalog by SKU, alias, category, or product name.
Owner: Product lead
Destination: Product analytics funnel
Success signal: At least 75 percent of demo sessions include SKU search or item detail.
Proof asset: Branch morning ops board that routes managers into the next counter, receiving, stock, return, claim, export, or pilot blocker.; Searchable SKU catalog with category, supplier, bin, and status filters.; Low-stock and reorder watchlist with supplier PO context.
Next action: Use the touched workflow as the first follow-up proof point.

### 4. Proof and ROI review
Route: https://ideas-realized.com/roi-calculators/plumbing-supply-roi-calculator
Event: receiving_variance_reviewed
Trigger: Receiving session with variance is opened or variance evidence is viewed.
Owner: Warehouse lead
Destination: Operations ledger and buyer proof dashboard
Success signal: Variance review appears in every branch-inventory pilot proposal.
Proof asset: /case-studies/plumbing-supply-pilot-case-study plus ROI calculator and production evidence export.
Next action: Attach ROI, case-study, and proof-pack links to the buyer follow-up.

### 5. Pilot package qualification
Route: https://ideas-realized.com/pilot-packages/plumbing-supply-pilot-package
Event: pilot_package_viewed_plumbing_supply
Trigger: Buyer opens Trade supply inventory software pilot package after live app or ROI review.
Owner: Sales lead
Destination: CRM opportunity score and deal desk queue
Success signal: Buyer can provide item master, bin, supplier, receiving, and will-call exports for one branch and one pilot category.
Proof asset: $22k-$40k setup, $1k-$3.5k/month recurring, 1 week SKU export, 2 weeks scanner and workflow hardening, 2 weeks controlled branch pilot..
Next action: Confirm One branch manager, one warehouse receiver, one counter lead, sample SKU/bin export, and ERP export owner.

### 6. Launch details handoff
Route: https://ideas-realized.com/implementation-intake/plumbing-supply-implementation-intake
Event: will_call_status_changed
Trigger: Will-call order moves to Ready, Picking, or Waiting.
Owner: Counter manager
Destination: Operational analytics dashboard
Success signal: Counter workflow is validated during mobile QA with no horizontal overflow.
Proof asset: The current app demonstrates a branch ops board, SKU search, quote and checkout workflow, scanner receiving, stock adjustments, supplier POs, returns, claims, ERP export gates, and will-call control. A production launch can stay scoped to one branch before deeper ERP/accounting sync.
Next action: Collect required assets, source-data owner, approval gates, and production-domain decision.

## CRM Fields
- source_route
- demo_slug
- buyer_role
- workflow_touched
- proof_asset_opened
- pilot_package_viewed
- implementation_intake_started
- next_sales_action

## Dashboards
- Distributor acquisition dashboard (Sales and marketing)
  - Inventory keyword traffic
  - Demo app opens
  - SKU search usage
  - Spec downloads
- Branch operations dashboard (Branch manager)
  - Receiving variances
  - Low-stock alerts
  - Cycle-count exceptions
  - Will-call readiness

## Privacy Guardrails
- Pricing fields: Customer-specific pricing is excluded from analytics until permissions and buyer approval are configured.
- ERP identifiers: ERP source ids can be counted for import quality, but raw ERP records do not flow to marketing analytics.
- Scanner fallback entries: Fallback scan reasons are tracked as categories, not as free-text warehouse notes.