# LeaseOps Portal white-label rebrand kit

Rebrand the portal into an owner onboarding and rent-ready command center.

This kit turns the property management demo into a branded owner-operations portal with owner packet language, property status terminology, accounting handoff framing, and launch assets for a portfolio team.

## Rebrand Positioning

Product category: Property management onboarding software

Launch name pattern: [Company name] Owner Portal, [Portfolio name] Launch Desk, or [Market name] Rent-Ready Hub.

Domain strategy: Use owners.clientdomain.com or onboarding.clientdomain.com for the live portal, with property-management.ideas-realized.com retained as the sales preview.

Brand voice: Organized, reassuring, document-literate, and service-oriented for owners who want fewer surprises.

Default tenant: Harborstone Property Group

Configured demo domain: property-management.ideas-realized.com

JSON manifest: /demo-library/property-management/white-label-kit.json

## Brand Tokens

- Primary color: #4f46e5
- Secondary color: #059669
- Logo mark: LP
- Voice: Organized, compliant, owner-friendly

## Rebrand Variants

- Residential owner onboarding: Residential property manager onboarding rental owners and new management agreements. A cleaner owner packet workflow that shows missing files, rent-ready blockers, and accounting handoff status. Domain idea: owners.[propertydomain].com
- Vacation rental launch desk: Vacation rental operator that needs owner documents, listing readiness, and launch tasks. A launch command center for owners, coordinators, and accounting before a property goes live. Domain idea: launch.[rentaldomain].com
- Commercial portfolio intake: Boutique commercial property firm with lease packets and owner communication workflows. A portfolio intake workspace for documents, approvals, tenant-ready tasks, and owner visibility. Domain idea: portal.[portfolio-domain].com

## Terminology Swaps

- Owner packet -> Onboarding packet, lease packet, launch packet, or asset file: Select the label that matches the buyer agreement and document process.
- Rent-ready -> Listing-ready, tenant-ready, guest-ready, or launch-ready: The readiness term should match the operating team measured by the buyer.
- Portfolio manager -> Property manager, onboarding coordinator, asset manager, or launch lead: Use the client org chart before configuring role names and notification owners.

## Brand Assets

- Owner portal logo and color set (Needs client): Client marketing lead; Logo, approved colors, owner-facing tone guide, and footer compliance language.
- Document packet templates (Template): Portfolio manager; Required document list, rejection reasons, reminder copy, and owner status labels.
- Accounting handoff copy (Template): Accounting lead; Export preflight explanation and owner reserve language for operational review.

## Launch Copy Blocks

- Hero promise: Give owners one clear place to finish documents, see launch status, and unblock rent-ready work.
- Buyer proof line: Reduce owner follow-up noise by showing every missing file, blocker, and accounting handoff in one portal.
- Activation email: Your owner portal is ready. Upload the remaining files and review the launch checklist for your property.

## Implementation Checklist

- Confirm owner-facing terminology (Ready): Implementation lead; Portal terms can be swapped before the first owner packet import.
- Approve document retention language (Needs client): Client sponsor; Buyer must approve how uploaded and rejected documents are described.
- Select production portal domain (Template): Technical lead; DNS and canonical launch steps are ready after the client chooses the domain.

## Buyer Handoff Notes

- Keep property-management.ideas-realized.com as the sales preview while the buyer approves the production domain.
- Use /demo-library/property-management/implementation.json as the machine-readable setup spec.
- Open /demo-apps/property-management to tune the tenant setup workspace before launch.
- Route SEO/AEO demand through Property Management Onboarding Software Demo.