# RidgeQuote rebrand license package

Defines what can be repeatedly sold from Roofing Estimator: reusable product spine, white-label rights, buyer-specific boundaries, SEO/AEO route bundle, and clone-market expansion path.

## License Snapshot

Product: RidgeQuote
Category: Roofing estimate and proposal software
License model: Productized setup license: $20k-$38k setup plus $900-$3.2k/month recurring for one buyer tenant, with clone routes scoped per buyer segment.
Default tenant: Northline Roofing Co.
Production domain: roofing-estimator.ideas-realized.com
Preview URL: https://roofing-estimator.ideas-realized.com?screen=proposal
Preview screen: Proposal (proposal) - proposal package and estimate margin proof
Canonical page: https://ideas-realized.com/demo-library/roofing-estimator
JSON manifest: /demo-library/roofing-estimator/rebrand-license.json

## Commercial Model

Recommended tier: Estimator desk pilot
Setup fee: $20k-$38k
Recurring fee: $900-$3.2k/month
Margin model: Target 60-72 percent implementation margin after price book cleanup, approval workflow configuration, proposal template tuning, and pilot support.

Add-ons:
- CRM or accounting handoff connector: $14k-$34k
- Measurement import integration: $12k-$30k
- Customer e-sign and payment deposit: $10k-$24k plus processor fees

## License Rights

- Use the proven workflow spine as a paid client setup (Included): Ideas Realized; Field inspection and takeoff desk, Roof scope and assumptions form, Material and labor calculator, Price book guardrails can be re-skinned and configured for a named buyer tenant.
- White-label product identity, terminology, launch copy, and domain (Included): Implementation lead; [Contractor name] Estimate Desk, [Trade name] Proposal Studio, or [Market name] ScopeBoard. Use estimates.clientdomain.com or proposals.clientdomain.com for production and keep roofing-estimator.ideas-realized.com as the sales preview.
- Reuse demo proof assets for sales previews (Template): Sales lead; Keep roofing-estimator.ideas-realized.com as the sales proof surface while the buyer tenant is configured on roofing-estimator.ideas-realized.com.
- Publish buyer-specific SEO/AEO pages around the vertical problem (Buyer review): Growth lead; Industry and answer pages can be adapted after buyer approves terminology, claims, and local service angles for roofing estimating software.
- Resell as a full replacement for every buyer system of record (Excluded): Solutions lead; The license covers the scoped workflow layer, import templates, and app surfaces. Full ERP/PMS/CRM replacement is handled as a separate change order.

## Repeatable Assets

- Field inspection and takeoff desk (Core): Product workflow spine; Retain the module behavior while swapping terminology, roles, data labels, and buyer copy.
- Roof scope and assumptions form (Core): Product workflow spine; Retain the module behavior while swapping terminology, roles, data labels, and buyer copy.
- Material and labor calculator (Core): Product workflow spine; Retain the module behavior while swapping terminology, roles, data labels, and buyer copy.
- Price book guardrails (Core): Product workflow spine; Retain the module behavior while swapping terminology, roles, data labels, and buyer copy.
- Margin and markup controls (Core): Product workflow spine; Retain the module behavior while swapping terminology, roles, data labels, and buyer copy.
- Estimates (Template): Tenant data setup; Client, project, stage, total, margin, updated timestamp, follow-up owner.
- Scope assumptions (Template): Tenant data setup; Squares, pitch, waste, tear-off, access notes, warranty option.
- Line items (Template): Tenant data setup; Category, item, quantity, cost, markup, margin contribution.
- Price book (Template): Tenant data setup; Material, labor, warranty, and fee rates with review status and margin targets.
- Proposal brand kit (Custom): Client marketing lead; Logo, proposal cover style, customer-safe colors, license copy, and warranty/footer language.
- Price-book terminology (Template): Sales manager; Material categories, labor labels, warranty tiers, and approval reason names.
- Customer proposal copy (Template): Client sponsor; Homeowner-facing explanation for scope, options, approval timing, and e-sign next steps.
- PDF proposal export (Template): Integration setup; Proposal sections and customer packet structure are scoped.
- E-sign envelope (Template): Integration setup; DocuSign, Dropbox Sign, or native acceptance can be selected.
- CRM deal sync (Custom): Integration setup; Depends on sales pipeline source of truth.

## Clone Market Rights

- Siding and exterior estimate desk: siding estimate software
  Segment: Exterior remodeling contractors
  Launch path: /industries/siding-estimate-software
  Fit score: 90/100
  License move: Swap roof planes for wall elevations
  Proof reuse: Reuses estimate scope, calculator, price book, proposal, approval, supplement, and production handoff screens.
  Risk control: Validate measurement assumptions for wall openings and trim before presenting margin guidance.
- Window replacement proposal desk: window replacement proposal software
  Segment: Window and door replacement companies
  Launch path: /industries/window-replacement-proposal-software
  Fit score: 83/100
  License move: Swap roof areas for openings
  Proof reuse: Reuses price book, proposal builder, approvals, status tracking, and production handoff surfaces.
  Risk control: Add opening-level quantity checks before using totals for procurement handoff.
- Restoration supplement workspace: restoration supplement software
  Segment: Insurance restoration contractors
  Launch path: /industries/restoration-supplement-software
  Fit score: 81/100
  License move: Emphasize supplement desk and carrier status
  Proof reuse: Reuses supplement/change-order workflow, proposal approval, status tracking, and production handoff.
  Risk control: Keep carrier-specific documentation requirements explicit before automating supplement submission.

## SEO/AEO Route Bundle

- Canonical demo plan: /demo-library/roofing-estimator (indexable canonical) - Primary product/spec page that proves the reusable demo before a buyer-specific launch.
- Live app proof: https://roofing-estimator.ideas-realized.com?screen=proposal (noindex app) - Proposal: proposal package and estimate margin proof
- Industry pillar page: /industries/roofing-estimating-software (indexable industry) - Buyer-intent page for roofing estimating software.
- Buyer walkthrough: /demo-library/roofing-estimator/buyer-walkthrough (indexable handoff) - Public proof path for sales calls and implementation review.
- Pilot package: /pilot-packages/roofing-estimator-pilot-package (indexable handoff) - Roofing estimate and proposal software pilot package
- Roofing estimate proposal software for margin-controlled sales teams: /industries/roofing-estimate-proposal-software (indexable answer) - roofing estimate proposal software: Roofing owner wants faster proposals without losing margin visibility.
- Roofing price book drift checks before customer proposals: /resources/roofing-price-book-drift-checks (indexable answer) - roofing price book software: Estimator or sales manager wants more reliable material costs.
- Roofing proposal builder vs spreadsheet estimates: /compare/roofing-proposal-builder-vs-spreadsheets (indexable answer) - roofing proposal builder alternative to spreadsheets: Buyer compares proposal software with spreadsheet estimating.
- Siding and exterior estimate desk: siding estimate software: /industries/siding-estimate-software (indexable clone) - siding estimate software
- Window replacement proposal desk: What should roofing estimate software include before proposal send? Proof source: Estimate calculation log and proposal handoff export record (indexable clone) - window replacement proposal software
- Restoration supplement workspace: How can roofing companies control low-margin proposals? Proof source: Margin approval notes (indexable clone) - restoration supplement software

## Implementation Boundaries

- Client data remains buyer-provided until import approval: Buyer operations lead; Load a controlled roof-system price book, validate markup math with the sales manager, then let reps build review-ready estimates while proposal export remains template-based.
- Terminology and claims require buyer approval before publication: Client sponsor; Buyer must approve proposal cover, warranty, license, and next-step copy before live output.
- Production domain and DNS are client-specific: Technical lead; roofing-estimator.ideas-realized.com
- Support, SLA, and legal terms follow the signed SOW: Procurement owner; This demo SOW package is a sales and implementation planning artifact, not legal advice.
- Change-order trigger: Project sponsor; Native e-sign sending, financing workflow, or proposal legal review: Scope after proposal handoff export and template language are approved. Owner: Client sponsor.
- Change-order trigger: Project sponsor; Supplier price sync or CRM opportunity writeback: Requires API review, price reconciliation plan, and follow-on integration estimate. Owner: Implementation lead.

## Buyer Handoff Requirements

- Sample price book: Sales manager. Material categories, labor rates, warranty tiers, overhead assumptions, and option labels.
- Recent estimate examples: Estimator. Two completed estimates with scope, measurements, line items, pricing, and approval notes.
- Proposal brand and legal copy: Client sponsor. Logo, warranty language, licensing footer, exclusions, and e-sign next-step copy.
- Provide price-book export and approved proposal language before configuration starts.
- Confirm margin thresholds and approver roles.
- Keep live e-sign, financing, supplier sync, and CRM writeback outside MVP unless separately scoped.
- Price-book export with item, unit, labor rule, waste factor, vendor, and effective-date fields.
- Proposal brand kit: Logo, proposal cover style, customer-safe colors, license copy, and warranty/footer language.

## Partner Operating Notes

- Use roofing-estimator.ideas-realized.com as the reusable sales preview and roofing-estimator.ideas-realized.com as the buyer tenant target.
- Keep app-only routes noindex; route search demand through /industries/roofing-estimating-software, answer briefs, pilot package pages, and clone industry pages.
- Do not publish buyer-specific claims, client names, ROI, or integrations until the SOW and procurement review are approved.
- Use the tenant clone package score (79/100) as the handoff signal before committing to launch timing.

## Approval Checklist

- Price book approved: Pilot materials, labor rates, waste factors, and margin floors validated against sample jobs.
- Proposal language accepted: Scope notes, exclusions, warranty language, and customer packet wording approved.
- Margin approval accepted: Estimator can trigger, resolve, and audit margin approval scenarios in the pilot workspace.
- This demo SOW package is a sales and implementation planning artifact, not legal advice.
- Final MSA, DPA, payment terms, taxes, procurement language, and security addenda require buyer/legal review before signature.
- No regulated production data should be loaded until data-processing, access, retention, and incident-response terms are approved.
- Confirm proposal vocabulary: Estimate, takeoff, proposal, and approval terms can be swapped before price-book setup.
- Approve customer-facing language: Buyer must approve proposal cover, warranty, license, and next-step copy before live output.
- Configure proposal domain: Production domain and canonical settings are ready once the contractor chooses the launch URL.

## Handoff Links

- White-label kit: /demo-library/roofing-estimator/white-label-kit
- White-label kit JSON: /demo-library/roofing-estimator/white-label-kit.json
- Tenant clone package: /demo-library/roofing-estimator/tenant-clone-package
- Tenant clone package JSON: /demo-library/roofing-estimator/tenant-clone-package.json
- Statement of work: /demo-library/roofing-estimator/statement-of-work
- Statement of work JSON: /demo-library/roofing-estimator/statement-of-work.json
- Deal desk package: /demo-library/roofing-estimator/deal-desk
- Deal desk JSON: /demo-library/roofing-estimator/deal-desk.json
- Procurement pack: /demo-library/roofing-estimator/procurement-pack
- Production data contract: /demo-library/roofing-estimator/data-contract
- Production data contract JSON: /demo-library/roofing-estimator/data-contract.json
- Deployment launch plan: /demo-library/roofing-estimator/deployment-launch
- Deployment launch plan JSON: /demo-library/roofing-estimator/deployment-launch.json
- Launch room: /demo-library/roofing-estimator/launch-room