{"kind":"demo-rebrand-license-package","version":"wave-1","sourceDemo":{"slug":"roofing-estimator","title":"Roofing Estimator","archetype":"A3","canonicalPath":"/demo-library/roofing-estimator","appPath":"/demo-apps/roofing-estimator","subdomain":"roofing-estimator.ideas-realized.com"},"licensingPosition":{"productName":"RidgeQuote","productCategory":"Roofing estimate and proposal software","licenseModel":"Productized setup license: $20k-$38k setup plus $900-$3.2k/month recurring for one buyer tenant, with clone routes scoped per buyer segment.","defaultTenant":"Northline Roofing Co.","productionDomain":"roofing-estimator.ideas-realized.com","firstProofUrl":"https://roofing-estimator.ideas-realized.com?screen=proposal","firstProofScreen":"proposal"},"package":{"title":"RidgeQuote rebrand license package","summary":"Defines what can be repeatedly sold from Roofing Estimator: reusable product spine, white-label rights, buyer-specific boundaries, SEO/AEO route bundle, and clone-market expansion path.","productName":"RidgeQuote","productCategory":"Roofing estimate and proposal software","licenseModel":"Productized setup license: $20k-$38k setup plus $900-$3.2k/month recurring for one buyer tenant, with clone routes scoped per buyer segment.","defaultTenant":"Northline Roofing Co.","productionDomain":"roofing-estimator.ideas-realized.com","previewUrl":"https://roofing-estimator.ideas-realized.com?screen=proposal","previewScreen":{"id":"proposal","label":"Proposal","proof":"proposal package and estimate margin proof","url":"https://roofing-estimator.ideas-realized.com?screen=proposal"},"commercialModel":{"recommendedTier":"Estimator desk pilot","setupFeeRange":"$20k-$38k","recurringFeeRange":"$900-$3.2k/month","grossMarginModel":"Target 60-72 percent implementation margin after price book cleanup, approval workflow configuration, proposal template tuning, and pilot support.","addOns":["CRM or accounting handoff connector: $14k-$34k","Measurement import integration: $12k-$30k","Customer e-sign and payment deposit: $10k-$24k plus processor fees"]},"rights":[{"label":"Use the proven workflow spine as a paid client setup","status":"included","owner":"Ideas Realized","detail":"Field inspection and takeoff desk, Roof scope and assumptions form, Material and labor calculator, Price book guardrails can be re-skinned and configured for a named buyer tenant."},{"label":"White-label product identity, terminology, launch copy, and domain","status":"included","owner":"Implementation lead","detail":"[Contractor name] Estimate Desk, [Trade name] Proposal Studio, or [Market name] ScopeBoard. Use estimates.clientdomain.com or proposals.clientdomain.com for production and keep roofing-estimator.ideas-realized.com as the sales preview."},{"label":"Reuse demo proof assets for sales previews","status":"template","owner":"Sales lead","detail":"Keep roofing-estimator.ideas-realized.com as the sales proof surface while the buyer tenant is configured on roofing-estimator.ideas-realized.com."},{"label":"Publish buyer-specific SEO/AEO pages around the vertical problem","status":"buyer-review","owner":"Growth lead","detail":"Industry and answer pages can be adapted after buyer approves terminology, claims, and local service angles for roofing estimating software."},{"label":"Resell as a full replacement for every buyer system of record","status":"excluded","owner":"Solutions lead","detail":"The license covers the scoped workflow layer, import templates, and app surfaces. Full ERP/PMS/CRM replacement is handled as a separate change order."}],"repeatableAssets":[{"label":"Field inspection and takeoff desk","reuseLevel":"core","source":"Product workflow spine","implementationNote":"Retain the module behavior while swapping terminology, roles, data labels, and buyer copy."},{"label":"Roof scope and assumptions form","reuseLevel":"core","source":"Product workflow spine","implementationNote":"Retain the module behavior while swapping terminology, roles, data labels, and buyer copy."},{"label":"Material and labor calculator","reuseLevel":"core","source":"Product workflow spine","implementationNote":"Retain the module behavior while swapping terminology, roles, data labels, and buyer copy."},{"label":"Price book guardrails","reuseLevel":"core","source":"Product workflow spine","implementationNote":"Retain the module behavior while swapping terminology, roles, data labels, and buyer copy."},{"label":"Margin and markup controls","reuseLevel":"core","source":"Product workflow spine","implementationNote":"Retain the module behavior while swapping terminology, roles, data labels, and buyer copy."},{"label":"Estimates","reuseLevel":"template","source":"Tenant data setup","implementationNote":"Client, project, stage, total, margin, updated timestamp, follow-up owner."},{"label":"Scope assumptions","reuseLevel":"template","source":"Tenant data setup","implementationNote":"Squares, pitch, waste, tear-off, access notes, warranty option."},{"label":"Line items","reuseLevel":"template","source":"Tenant data setup","implementationNote":"Category, item, quantity, cost, markup, margin contribution."},{"label":"Price book","reuseLevel":"template","source":"Tenant data setup","implementationNote":"Material, labor, warranty, and fee rates with review status and margin targets."},{"label":"Proposal brand kit","reuseLevel":"custom","source":"Client marketing lead","implementationNote":"Logo, proposal cover style, customer-safe colors, license copy, and warranty/footer language."},{"label":"Price-book terminology","reuseLevel":"template","source":"Sales manager","implementationNote":"Material categories, labor labels, warranty tiers, and approval reason names."},{"label":"Customer proposal copy","reuseLevel":"template","source":"Client sponsor","implementationNote":"Homeowner-facing explanation for scope, options, approval timing, and e-sign next steps."},{"label":"PDF proposal export","reuseLevel":"template","source":"Integration setup","implementationNote":"Proposal sections and customer packet structure are scoped."},{"label":"E-sign envelope","reuseLevel":"template","source":"Integration setup","implementationNote":"DocuSign, Dropbox Sign, or native acceptance can be selected."},{"label":"CRM deal sync","reuseLevel":"custom","source":"Integration setup","implementationNote":"Depends on sales pipeline source of truth."}],"cloneMarkets":[{"label":"Siding and exterior estimate desk","segment":"Exterior remodeling contractors","targetKeyword":"siding estimate software","launchPath":"/industries/siding-estimate-software","fitScore":90,"licenseMove":"Swap roof planes for wall elevations","proofReuse":"Reuses estimate scope, calculator, price book, proposal, approval, supplement, and production handoff screens.","riskControl":"Validate measurement assumptions for wall openings and trim before presenting margin guidance."},{"label":"Window replacement proposal desk","segment":"Window and door replacement companies","targetKeyword":"window replacement proposal software","launchPath":"/industries/window-replacement-proposal-software","fitScore":83,"licenseMove":"Swap roof areas for openings","proofReuse":"Reuses price book, proposal builder, approvals, status tracking, and production handoff surfaces.","riskControl":"Add opening-level quantity checks before using totals for procurement handoff."},{"label":"Restoration supplement workspace","segment":"Insurance restoration contractors","targetKeyword":"restoration supplement software","launchPath":"/industries/restoration-supplement-software","fitScore":81,"licenseMove":"Emphasize supplement desk and carrier status","proofReuse":"Reuses supplement/change-order workflow, proposal approval, status tracking, and production handoff.","riskControl":"Keep carrier-specific documentation requirements explicit before automating supplement submission."}],"seoAeoRouteBundle":[{"label":"Canonical demo plan","href":"/demo-library/roofing-estimator","routeType":"canonical","indexable":true,"detail":"Primary product/spec page that proves the reusable demo before a buyer-specific launch."},{"label":"Live app proof","href":"https://roofing-estimator.ideas-realized.com?screen=proposal","routeType":"app","indexable":false,"detail":"Proposal: proposal package and estimate margin proof"},{"label":"Industry pillar page","href":"/industries/roofing-estimating-software","routeType":"industry","indexable":true,"detail":"Buyer-intent page for roofing estimating software."},{"label":"Buyer walkthrough","href":"/demo-library/roofing-estimator/buyer-walkthrough","routeType":"handoff","indexable":true,"detail":"Public proof path for sales calls and implementation review."},{"label":"Pilot package","href":"/pilot-packages/roofing-estimator-pilot-package","routeType":"handoff","indexable":true,"detail":"Roofing estimate and proposal software pilot package"},{"label":"Roofing estimate proposal software for margin-controlled sales teams","href":"/industries/roofing-estimate-proposal-software","routeType":"answer","indexable":true,"detail":"roofing estimate proposal software: Roofing owner wants faster proposals without losing margin visibility."},{"label":"Roofing price book drift checks before customer proposals","href":"/resources/roofing-price-book-drift-checks","routeType":"answer","indexable":true,"detail":"roofing price book software: Estimator or sales manager wants more reliable material costs."},{"label":"Roofing proposal builder vs spreadsheet estimates","href":"/compare/roofing-proposal-builder-vs-spreadsheets","routeType":"answer","indexable":true,"detail":"roofing proposal builder alternative to spreadsheets: Buyer compares proposal software with spreadsheet estimating."},{"label":"Siding and exterior estimate desk","href":"siding estimate software: /industries/siding-estimate-software","routeType":"clone","indexable":true,"detail":"siding estimate software"},{"label":"Window replacement proposal desk","href":"What should roofing estimate software include before proposal send? Proof source: Estimate calculation log and proposal handoff export record","routeType":"clone","indexable":true,"detail":"window replacement proposal software"},{"label":"Restoration supplement workspace","href":"How can roofing companies control low-margin proposals? Proof source: Margin approval notes","routeType":"clone","indexable":true,"detail":"restoration supplement software"}],"implementationBoundaries":[{"label":"Client data remains buyer-provided until import approval","owner":"Buyer operations lead","detail":"Load a controlled roof-system price book, validate markup math with the sales manager, then let reps build review-ready estimates while proposal export remains template-based."},{"label":"Terminology and claims require buyer approval before publication","owner":"Client sponsor","detail":"Buyer must approve proposal cover, warranty, license, and next-step copy before live output."},{"label":"Production domain and DNS are client-specific","owner":"Technical lead","detail":"roofing-estimator.ideas-realized.com"},{"label":"Support, SLA, and legal terms follow the signed SOW","owner":"Procurement owner","detail":"This demo SOW package is a sales and implementation planning artifact, not legal advice."},{"label":"Change-order trigger","owner":"Project sponsor","detail":"Native e-sign sending, financing workflow, or proposal legal review: Scope after proposal handoff export and template language are approved. Owner: Client sponsor."},{"label":"Change-order trigger","owner":"Project sponsor","detail":"Supplier price sync or CRM opportunity writeback: Requires API review, price reconciliation plan, and follow-on integration estimate. Owner: Implementation lead."}],"buyerHandoffRequirements":["Sample price book: Sales manager. Material categories, labor rates, warranty tiers, overhead assumptions, and option labels.","Recent estimate examples: Estimator. Two completed estimates with scope, measurements, line items, pricing, and approval notes.","Proposal brand and legal copy: Client sponsor. Logo, warranty language, licensing footer, exclusions, and e-sign next-step copy.","Provide price-book export and approved proposal language before configuration starts.","Confirm margin thresholds and approver roles.","Keep live e-sign, financing, supplier sync, and CRM writeback outside MVP unless separately scoped.","Price-book export with item, unit, labor rule, waste factor, vendor, and effective-date fields.","Proposal brand kit: Logo, proposal cover style, customer-safe colors, license copy, and warranty/footer language."],"partnerOperatingNotes":["Use roofing-estimator.ideas-realized.com as the reusable sales preview and roofing-estimator.ideas-realized.com as the buyer tenant target.","Keep app-only routes noindex; route search demand through /industries/roofing-estimating-software, answer briefs, pilot package pages, and clone industry pages.","Do not publish buyer-specific claims, client names, ROI, or integrations until the SOW and procurement review are approved.","Use the tenant clone package score (79/100) as the handoff signal before committing to launch timing."],"approvalChecklist":["Price book approved: Pilot materials, labor rates, waste factors, and margin floors validated against sample jobs.","Proposal language accepted: Scope notes, exclusions, warranty language, and customer packet wording approved.","Margin approval accepted: Estimator can trigger, resolve, and audit margin approval scenarios in the pilot workspace.","This demo SOW package is a sales and implementation planning artifact, not legal advice.","Final MSA, DPA, payment terms, taxes, procurement language, and security addenda require buyer/legal review before signature.","No regulated production data should be loaded until data-processing, access, retention, and incident-response terms are approved.","Confirm proposal vocabulary: Estimate, takeoff, proposal, and approval terms can be swapped before price-book setup.","Approve customer-facing language: Buyer must approve proposal cover, warranty, license, and next-step copy before live output.","Configure proposal domain: Production domain and canonical settings are ready once the contractor chooses the launch URL."]},"counts":{"rightCount":5,"includedRightCount":2,"repeatableAssetCount":15,"cloneMarketCount":3,"seoAeoRouteCount":11,"indexableRouteCount":10,"boundaryCount":6,"buyerHandoffRequirementCount":8,"approvalChecklistCount":9},"implementationManifest":{"markdownPath":"/demo-library/roofing-estimator/rebrand-license","jsonPath":"/demo-library/roofing-estimator/rebrand-license.json","whiteLabelKitPath":"/demo-library/roofing-estimator/white-label-kit","whiteLabelKitJsonPath":"/demo-library/roofing-estimator/white-label-kit.json","tenantClonePackagePath":"/demo-library/roofing-estimator/tenant-clone-package","tenantClonePackageJsonPath":"/demo-library/roofing-estimator/tenant-clone-package.json","statementOfWorkPath":"/demo-library/roofing-estimator/statement-of-work","statementOfWorkJsonPath":"/demo-library/roofing-estimator/statement-of-work.json","dealDeskPackagePath":"/demo-library/roofing-estimator/deal-desk","dealDeskPackageJsonPath":"/demo-library/roofing-estimator/deal-desk.json","procurementPackPath":"/demo-library/roofing-estimator/procurement-pack","productionDataContractPath":"/demo-library/roofing-estimator/data-contract","productionDataContractJsonPath":"/demo-library/roofing-estimator/data-contract.json","deploymentLaunchPlanPath":"/demo-library/roofing-estimator/deployment-launch","deploymentLaunchPlanJsonPath":"/demo-library/roofing-estimator/deployment-launch.json","launchRoomPath":"/demo-library/roofing-estimator/launch-room","firstProofUrl":"https://roofing-estimator.ideas-realized.com?screen=proposal","firstProofScreen":"proposal"}}