# RidgeQuote white-label rebrand kit

Rebrand the estimator into a proposal-ready contractor sales workspace.

This kit prepares the roofing estimator for contractors by packaging proposal naming, scope terminology, margin approval language, customer-facing copy, and variants for exterior remodeling and field-sales teams.

## Rebrand Positioning

Product category: Roofing estimate and proposal software

Launch name pattern: [Contractor name] Estimate Desk, [Trade name] Proposal Studio, or [Market name] ScopeBoard.

Domain strategy: Use estimates.clientdomain.com or proposals.clientdomain.com for production and keep roofing-estimator.ideas-realized.com as the sales preview.

Brand voice: Clear, confident, numbers-aware, and homeowner-friendly for sales reps, estimators, and managers.

Default tenant: Northline Roofing Co.

Configured demo domain: roofing-estimator.ideas-realized.com

JSON manifest: /demo-library/roofing-estimator/white-label-kit.json

## Brand Tokens

- Primary color: #be123c
- Secondary color: #475569
- Logo mark: RQ
- Voice: Precise, confident, sales-ready

## Rebrand Variants

- Roofing proposal desk: Roofing contractor that needs faster takeoffs, price-book control, margin approval, and proposal handoff. A sales estimating workspace that turns roof scope, materials, margin, and customer approval into one flow. Domain idea: estimates.[roofingdomain].com
- Exterior remodeling estimator: Exterior remodeler selling roofing, gutters, siding, windows, or bundled scopes. A proposal studio for multi-scope exterior projects with approval guardrails and branded outputs. Domain idea: proposals.[exteriordomain].com
- Restoration estimate board: Restoration contractor managing insurance-backed roof and exterior estimates. A controlled estimate board for supplement notes, materials, margin checks, and customer signing. Domain idea: scope.[restorationdomain].com

## Terminology Swaps

- Estimate -> Proposal, quote, scope, bid, or project packet: Use the term the buyer uses with homeowners and insurance adjusters.
- Roof plan -> Takeoff, measurement, sketch, scope plan, or property diagram: Align the label to the measurement workflow used by the sales team.
- Margin approval -> Manager approval, discount review, price exception, or profit guardrail: Choose the phrase that makes approval rules feel operational, not punitive.

## Brand Assets

- Proposal brand kit (Needs client): Client marketing lead; Logo, proposal cover style, customer-safe colors, license copy, and warranty/footer language.
- Price-book terminology (Template): Sales manager; Material categories, labor labels, warranty tiers, and approval reason names.
- Customer proposal copy (Template): Client sponsor; Homeowner-facing explanation for scope, options, approval timing, and e-sign next steps.

## Launch Copy Blocks

- Hero promise: Build cleaner roof proposals with scope math, material choices, margin approval, and e-sign handoff in one workspace.
- Buyer proof line: Keep estimators moving while managers protect margin and customers receive clearer proposal packets.
- Activation email: Your proposal workspace is ready. Review today’s estimates, margin exceptions, and customer signing queue.

## Implementation Checklist

- Confirm proposal vocabulary (Ready): Sales manager; Estimate, takeoff, proposal, and approval terms can be swapped before price-book setup.
- Approve customer-facing language (Needs client): Client sponsor; Buyer must approve proposal cover, warranty, license, and next-step copy before live output.
- Configure proposal domain (Template): Technical lead; Production domain and canonical settings are ready once the contractor chooses the launch URL.

## Buyer Handoff Notes

- Keep roofing-estimator.ideas-realized.com as the sales preview while the buyer approves the production domain.
- Use /demo-library/roofing-estimator/implementation.json as the machine-readable setup spec.
- Open /demo-apps/roofing-estimator to tune the tenant setup workspace before launch.
- Route SEO/AEO demand through Roofing Estimating Software Demo.