{"kind":"demo-white-label-rebrand-kit","version":"wave-1","sourceDemo":{"slug":"roofing-estimator","title":"Roofing Estimator","archetype":"A3","canonicalPath":"/demo-library/roofing-estimator","appPath":"/demo-apps/roofing-estimator","subdomain":"roofing-estimator.ideas-realized.com"},"tenantIdentity":{"defaultTenant":"Northline Roofing Co.","configuredDomain":"roofing-estimator.ideas-realized.com","productName":"RidgeQuote","companyName":"Northline Roofing Co.","productCategory":"Roofing estimate and proposal software","launchNamePattern":"[Contractor name] Estimate Desk, [Trade name] Proposal Studio, or [Market name] ScopeBoard.","domainStrategy":"Use estimates.clientdomain.com or proposals.clientdomain.com for production and keep roofing-estimator.ideas-realized.com as the sales preview.","brandVoice":"Clear, confident, numbers-aware, and homeowner-friendly for sales reps, estimators, and managers."},"rebrandKit":{"rebrandHeadline":"Rebrand the estimator into a proposal-ready contractor sales workspace.","rebrandSummary":"This kit prepares the roofing estimator for contractors by packaging proposal naming, scope terminology, margin approval language, customer-facing copy, and variants for exterior remodeling and field-sales teams.","launchNamePattern":"[Contractor name] Estimate Desk, [Trade name] Proposal Studio, or [Market name] ScopeBoard.","domainStrategy":"Use estimates.clientdomain.com or proposals.clientdomain.com for production and keep roofing-estimator.ideas-realized.com as the sales preview.","brandVoice":"Clear, confident, numbers-aware, and homeowner-friendly for sales reps, estimators, and managers.","productCategory":"Roofing estimate and proposal software","variants":[{"label":"Roofing proposal desk","buyerProfile":"Roofing contractor that needs faster takeoffs, price-book control, margin approval, and proposal handoff.","positioning":"A sales estimating workspace that turns roof scope, materials, margin, and customer approval into one flow.","domainIdea":"estimates.[roofingdomain].com"},{"label":"Exterior remodeling estimator","buyerProfile":"Exterior remodeler selling roofing, gutters, siding, windows, or bundled scopes.","positioning":"A proposal studio for multi-scope exterior projects with approval guardrails and branded outputs.","domainIdea":"proposals.[exteriordomain].com"},{"label":"Restoration estimate board","buyerProfile":"Restoration contractor managing insurance-backed roof and exterior estimates.","positioning":"A controlled estimate board for supplement notes, materials, margin checks, and customer signing.","domainIdea":"scope.[restorationdomain].com"}],"terminologySwaps":[{"current":"Estimate","replacement":"Proposal, quote, scope, bid, or project packet","note":"Use the term the buyer uses with homeowners and insurance adjusters."},{"current":"Roof plan","replacement":"Takeoff, measurement, sketch, scope plan, or property diagram","note":"Align the label to the measurement workflow used by the sales team."},{"current":"Margin approval","replacement":"Manager approval, discount review, price exception, or profit guardrail","note":"Choose the phrase that makes approval rules feel operational, not punitive."}],"brandAssets":[{"label":"Proposal brand kit","owner":"Client marketing lead","status":"needs-client","detail":"Logo, proposal cover style, customer-safe colors, license copy, and warranty/footer language."},{"label":"Price-book terminology","owner":"Sales manager","status":"template","detail":"Material categories, labor labels, warranty tiers, and approval reason names."},{"label":"Customer proposal copy","owner":"Client sponsor","status":"template","detail":"Homeowner-facing explanation for scope, options, approval timing, and e-sign next steps."}],"launchCopyBlocks":[{"label":"Hero promise","copy":"Build cleaner roof proposals with scope math, material choices, margin approval, and e-sign handoff in one workspace."},{"label":"Buyer proof line","copy":"Keep estimators moving while managers protect margin and customers receive clearer proposal packets."},{"label":"Activation email","copy":"Your proposal workspace is ready. Review today’s estimates, margin exceptions, and customer signing queue."}],"implementationChecklist":[{"label":"Confirm proposal vocabulary","owner":"Sales manager","status":"ready","detail":"Estimate, takeoff, proposal, and approval terms can be swapped before price-book setup."},{"label":"Approve customer-facing language","owner":"Client sponsor","status":"needs-client","detail":"Buyer must approve proposal cover, warranty, license, and next-step copy before live output."},{"label":"Configure proposal domain","owner":"Technical lead","status":"template","detail":"Production domain and canonical settings are ready once the contractor chooses the launch URL."}]},"implementationManifest":{"markdownPath":"/demo-library/roofing-estimator/white-label-kit","jsonPath":"/demo-library/roofing-estimator/white-label-kit.json","launchRoomPath":"/demo-library/roofing-estimator/launch-room","implementationSpecPath":"/demo-library/roofing-estimator/implementation.json","tenantClonePackagePath":"/demo-library/roofing-estimator/tenant-clone-package","tenantClonePackageJsonPath":"/demo-library/roofing-estimator/tenant-clone-package.json","firstProofUrl":"https://roofing-estimator.ideas-realized.com?screen=proposal","firstProofScreen":"proposal","variantCount":3,"terminologySwapCount":3,"brandAssetCount":3,"launchCopyBlockCount":3,"implementationChecklistCount":3,"readyOrTemplateItemCount":4,"needsClientItemCount":2}}