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Independent design and product studio

See your nextsystem workingbefore the call.

We design and ship AI workflows, operational software, and high-fidelity digital experiences. Start with a working industry concept, then shape it around your team, data, and constraints.

Intake open | replies in 24h
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Working proof before the call
Explore real workflows, admin states, and buyer paths in the demo library.
38.4404 N, 122.7141 W

/ 01 | Working proof

Choose a system close to your work.

These are modeled businesses, not invented client results. Each one combines a public buyer journey with a working operations surface so you can judge the thinking before a sales call.

What should work better?Give the buyer a clear view of progress, decisions, and the system behind the result.
Interactive industry system diagramThe selected modeled system changes the highlighted technical layer while keeping the instrument frame stable.VISIBLE WATERLINEFINISH / FEEL / LIGHTCOORDINATED BELOW

Luxury pool design and construction

Stillwater Aquatics

Focused on Customer visibility

Make the finished experience and the system beneath it visible together.

A refractive design-build story connects the waterline customers want with the structure, hydraulics, decisions, and commissioning required to deliver it.

Experience
Waterline reveal
Workflow
Design to care
Surface
Public + operations

Best when the buying decision starts with desire, but trust depends on technical coordination.

/ 02 | Selected outcomes

Selected projects.

Ultimate Fight IQ portfolio preview
/ 01 | React

Ultimate Fight IQ

FightPool is a platform for UFC fight predictions. Users predict outcomes of fights on UFC numbered (PPV) events, and the person at the top of the league standings after a PPV event is crowned champion. The champion holds the title until another member beats them on a future numbered event.

ReactViteTypeScriptTailwind CSS
View the full proof
AI AutomationCustom SoftwareLegacy ModernizationAI ConsultingProcess AutomationFull-Stack WebAI AutomationCustom SoftwareLegacy ModernizationAI ConsultingProcess AutomationFull-Stack Web
/ 03 | Delivery method

Three steps from idea to live system.

Strategy, design, and engineering stay under one accountable studio. We diagnose where the friction lives, build the fix, and stay on to tune it once the numbers come in.

01
DiagnoseAudit workflows, data, and the tooling you're actually using.
/ discovery.step
Phase one

We start where the friction lives.

Before we propose anything, we map how work actually moves through your team, what's manual, what's duplicated, what's costing you hours. The assessment is free and finishes with a single-page summary you can share.

  • Workflow audit with stakeholders across functions
  • Ranked opportunity map, cost, effort, impact
  • AI readiness & integration constraints
02
BuildWorking prototype in weeks, not quarters.
/ build.step
Phase two

Then we build, and ship fast.

Full-stack web applications, AI integrations, custom platforms. We use modern technologies and best practices, and we keep the scope honest so simple projects land in 4–8 weeks and enterprise rollouts in 3–6 months.

  • Typed, tested, production-grade code
  • Zero-surprise deploy + monitoring
  • You own the code. Always.
03
TuneMeasured outcomes, ongoing improvement.
/ tune.step
Phase three

And we stay on for the tuning.

Once it's live, we measure against the baseline defined before launch, review what changed, and keep improving. Claims graduate into case-study proof only when the source and measurement are documented.

  • Dashboards keyed to business metrics, not vanity
  • Continuous AI model & workflow tuning
  • On-site consultations available where it matters
/ 04 | Delivery capacity

Small studio. Full-stack delivery.

From a first conversation to live production, Ideas Realized owns strategy, architecture, and delivery accountability. Named specialists can join the work, but the client never disappears into a vendor chain.

07
Featured practices
Seven common entry points into a twelve-practice studio offering.
2024
Studio founded
Company history begins in 2024. Earlier work belongs to the builders, not the studio.
4-8w
Typical web build
Enterprise projects 3–6 months. Timelines confirmed at intake.
01
Accountable studio
One named delivery team, with specialist collaborators identified when they contribute.
  • 01 / Practice

    AI Integration & Automation

    Transform your workflows with intelligent automation, process optimization, and custom AI solutions tailored to your business needs.

    • Process Automation
    • AI Tooling
    • Workflow Ops
  • 02 / Practice

    Custom Software Development

    Full-stack web applications, business platforms, and API development using cutting-edge technologies and best practices.

    • Web Apps
    • API Development
    • Database Design
  • 03 / Practice

    Legacy System Modernization

    Transform outdated systems into modern, efficient platforms. Migrate while maintaining business continuity and improving performance.

    • System Migration
    • Database Modernization
    • API Integration
    • Performance
  • 04 / Practice

    AI Consulting & Strategy

    Expert guidance on AI adoption, technology roadmaps, and digital transformation strategies for modern businesses.

    • AI Strategy
    • Tech Consulting
    • Digital Transformation
  • 05 / Practice

    Social Media & Marketing

    Digital marketing automation, social media systems, and content strategy platforms to amplify brand presence and engagement.

    • Automated Posting
    • Marketing Analytics
    • CMS
    • Lead Gen
  • 06 / Practice

    Business Process Automation

    End-to-end workflow automation, document processing, and business process optimization to eliminate manual tasks.

    • Workflow Automation
    • Document AI
    • Integration
    • Process Ops
  • 07 / Practice

    Full-Stack Web Development

    Complete web solutions from concept to deployment, landing pages, full-stack apps with dashboards, e-commerce, and scalable architectures.

    • Custom Web Apps
    • Admin Dashboards
    • E-commerce
    • Cloud Deploy
/ 06 | Team

Founder-led, expanded by trusted builders.

Ideas Realized stays intentionally close to the work. Shane leads the strategy and delivery, then pulls in the right collaborators when a build needs more hands, more craft, or deeper systems thinking.

Meet the team

Choose a builder to see the role they play, then open the full profile for credited work and verified links.

Founder & AI Automation Lead

Shane Spencer

Shane leads Ideas Realized across product strategy, AI automation, and custom software delivery for service businesses and growing teams.

AI automationCustom softwareWorkflow design
Open Shane's profile
Shane Spencer, Founder & AI Automation Lead at Ideas Realized
/ 07 | Client proof

Proof you can trace.

One source-linked public review, plus two shipped experiences you can inspect directly.

View all projects

Shane is a wealth of knowledge. He's helped my company grow over the years.

★★★★★
HC
Hendra C.
Recommended Yelp reviewer · San Leandro
Read the recommended Yelp review
Shipped project

A bold, audio-first home for a podcast duo, designed around host identity, episode discovery, and a visual voice that feels as candid as the show.

HS
Holy Shit Let's Talk
Podcast website · shipped project
Inspect the project
Shipped project

A focused single-page experience for a young entrepreneur, combining a clear personal story, expressive visual direction, and a direct path into his work.

AM
Aiden Matt
Personal brand · shipped project
Inspect the project
/ 08 | Fit check

Is there a useful first move?

Bring one workflow, system, or customer journey that is slowing the team down. In a free 30-minute call, we'll map the likely first step and send a written recommendation afterward.

/ 09 | Service area

Remote by default. Local when it matters.

Ideas Realized works with teams across the U.S. When an established service area is useful, we can point you to the relevant coverage page without changing the canonical site or asking for precise browser location.

Service area preferenceNationwide and remote

We work remote-first nationwide. Choose a service area when local coverage matters.

Session only. No IP, coordinates, postal code, or raw city is stored in the browser.
  • We specialize in AI automation services, custom software development, legacy system modernization, business process automation, AI consulting, AI chatbots, AI voice bots, document processing, data services, and full-stack web development. The studio helps founders and operators ship modern systems end to end, design through production.
  • Discovery typically runs $5,000 to $15,000 for one to two weeks. A focused first AI automation project runs $25,000 to $80,000 over four to eight weeks. Larger platform builds run $100,000 to $400,000 over three to six months. Larger consultancies typically quote two to three times these ranges; freelancer marketplaces typically quote half. We will give you a same-day rough range during a 30-minute consultation.
  • Most focused first projects ship in four to eight weeks. Custom software builds run two to four months. Platform builds with multiple workflows or compliance requirements run three to six months. Discovery is one to two weeks and produces written artifacts you own regardless of whether you continue with us.
  • We ship most often for professional services firms (legal, accounting, consulting, agencies), AI SaaS companies, hospitality operators (wineries, restaurants, hotels), nonprofits, and HealthTech teams. We also take engagements outside these verticals when the fit is right, see the Industries pages for vertical-specific case studies, or reach out and tell us about your business.
  • Yes, we integrate routinely with Salesforce, HubSpot, Slack, Stripe, Cal.com, Supabase, Postgres, OpenAI, Anthropic, Twilio, SendGrid, Resend, Zapier, Make, n8n, and dozens of other commonly-used SaaS and cloud platforms. EHR integrations (Epic, Cerner, athenahealth) are available for HealthTech engagements. Tell us your stack on the discovery call and we will tell you honestly what is straightforward versus what needs scoping.
  • AI integration adds AI features to existing systems (a chatbot in your support flow, AI-assisted drafting in your CRM). AI automation uses AI plus orchestration to replace manual workflows end to end (intake-to-routing, document processing, scheduling). AI consulting is the strategy work that decides which automation or integration to ship first, in what order, on what stack, usually delivered as a written roadmap before any build starts.
  • Both. Some of our smallest engagements are with two- to five-person startups shipping their first AI feature; some of our largest are with established 200+ person operations rebuilding production infrastructure. The playbook adapts; the bar for the work does not.
  • Yes, we specialize in integrating AI capabilities into existing business systems. Our AI automation services help streamline workflows, improve efficiency, and reduce manual processes while maintaining compatibility with your current infrastructure.
  • Legacy system modernization involves updating outdated software and infrastructure to modern, efficient platforms. We help businesses migrate from old systems to contemporary solutions while ensuring business continuity, preserving historical data, and training the operating team during (not after) the build.
  • Yes. Source code lives in your repository (your GitHub, Bitbucket, or GitLab org) from day one. Data lives in infrastructure you own. Our standard contract includes named-team continuity, source-code escrow, and a 30-day off-ramp clause. The goal is for your team to be able to keep the system running long after we are gone, and we choose stacks that make that realistic.
  • Yes, most of our work is delivered remotely. We collaborate with founders, operators, and leadership teams across the U.S. via Slack, video, and shared tooling, with regular check-ins at the cadence each project needs. We have team leads in the SF Bay Area, Miami, Columbus, and Honolulu, and active expansion into Houston, so on-site visits are available in those metros when the work calls for it.
  • Schedule a free 30-minute consultation through our booking system. During the call, we'll discuss your project needs, answer questions, run our discovery framework against your specific workflow, and provide recommendations tailored to your business goals, including referrals out if we are not the right fit.
/ 11 | Project intake

Let's build something.

Bring us the workflow, system, or customer journey that is getting in the way. Start with a free consultation, or use the structured intake when you already know the shape of the work.

Project intake

Start a conversation.

Prefer a structured brief? Share a few details and we'll reply within one business day with next steps.