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Independent design and product studio

See your nextsystem workingbefore the call.

Custom software, useful AI, and websites built around how your business works. Based in Santa Rosa, working with teams across the country.

Selected work

From first impression to daily operations.

SkyRingAI interface with The Open Line headline and illustrated call transcript

01 / Product website design

SkyRingAI

A distinct visual identity and an interactive call journey make an AI receptionist easy to understand. Website design by Ideas Realized for SkyRingAI.

SoCo Connections website with Sonoma vineyard imagery and business membership presentation

02 / Community platform

SoCo Connections

A Sonoma County business network connecting its public website, membership, events, referrals, and member tools. Explore the design and its member and admin demo paths.

03 / Operational software

OATAS

Built for Kelly’s Appliance: connecting legacy ServiceDesk data, operational information, AI retrieval, and Slack-based assistance in a working business.

  1. Legacy service data
  2. Operational data platform
  3. AI retrieval and assistance
  4. Slack and team workflows

/ 01 | Working proof

Choose a system close to your work.

These are modeled businesses, not invented client results. Each one combines a public buyer journey with a working operations surface so you can judge the thinking before a sales call.

Stillwater Aquatics homepage shown in a desktop browser

Luxury pool design and construction

Stillwater Aquatics

Make the finished experience and the system beneath it visible together.

A refractive design-build story connects the waterline customers want with the structure, hydraulics, decisions, and commissioning required to deliver it.

Experience
Waterline reveal
Workflow
Design to care
Surface
Public + operations

Best when the buying decision starts with desire, but trust depends on technical coordination.

Selected projects.

Ultimate Fight IQ portfolio preview

Ultimate Fight IQ

FightPool is a platform for UFC fight predictions. Users predict outcomes of fights on UFC numbered (PPV) events, and the person at the top of the league standings after a PPV event is crowned champion. The champion holds the title until another member beats them on a future numbered event.

ReactViteTypeScriptTailwind CSS
Explore project
AI AutomationCustom SoftwareLegacy ModernizationAI ConsultingProcess AutomationFull-Stack WebAI AutomationCustom SoftwareLegacy ModernizationAI ConsultingProcess AutomationFull-Stack Web

Three steps from idea to live system.

Strategy, design, and engineering stay under one accountable studio. We diagnose where the friction lives, build the fix, and stay on to tune it once the numbers come in.

01
DiagnoseDiscuss one priority and choose the right next step.
/ discovery.step
Phase one

We start where the friction lives.

Start with a free 30-minute fit call about one workflow or project. We follow up with a brief recommendation. If you need a detailed workflow audit or implementation plan, we agree a paid scope before that work begins.

  • One priority, your current tools, and the outcome you need
  • A brief recommendation or referral after the call
  • Detailed audits and implementation plans scoped separately
02
BuildWorking prototype in weeks, not quarters.
/ build.step
Phase two

Then we build, and ship fast.

Full-stack web applications, AI integrations, custom platforms. We use modern technologies and best practices, and we keep the scope honest so simple projects land in 4–8 weeks and enterprise rollouts in 3–6 months.

  • Typed, tested, production-grade code
  • Zero-surprise deploy + monitoring
  • You own the code. Always.
03
TuneMeasured outcomes, ongoing improvement.
/ tune.step
Phase three

And we stay on for the tuning.

Once it's live, we measure against the baseline defined before launch, review what changed, and keep improving.

  • Dashboards keyed to business metrics, not vanity
  • Continuous AI model & workflow tuning
  • On-site consultations available where it matters

Small studio. Full-stack delivery.

From a first conversation to live production, Ideas Realized owns strategy, architecture, and delivery accountability. Named specialists can join the work, but the client never disappears into a vendor chain.

07
Featured practices
Seven common entry points into a twelve-practice studio offering.
2024
Studio founded
Company history begins in 2024. Earlier work belongs to the builders, not the studio.
4-8w
Studio planning range
Focused builds often plan around 4–8 weeks. Scope and timing are confirmed at intake.
01
Accountable studio
One named delivery team, with specialist collaborators identified when they contribute.

Work with Shane and the team.

Shane leads your project from the first conversation through delivery, bringing in specialists for the design, engineering, and integrations it needs.

Meet the team
Founder & AI Automation Lead

Shane Spencer

Shane leads Ideas Realized across product strategy, AI automation, and custom software delivery for service businesses and growing teams.

AI automationCustom software
Open Shane's profile
Shane Spencer, Founder & AI Automation Lead at Ideas Realized

What clients say.

View all projects
“

Shane is a wealth of knowledge. He's helped my company grow over the years.

★★★★★
HC
Hendra C.
Recommended Yelp reviewer · San Leandro
Read on Yelp ↗
“

He has a unique ability to explain technology and AI in a way that feels approachable and not overwhelming.

★★★★★
JO
Janine Oswalt
Website client · Google review
Read on Google ↗
“

Shane has built web pages for 2 of my business' they have almost instantly produced results.

★★★★★
MK
Mark K.
Kelly’s Appliance · Longtime employer and client
Read on Yelp ↗

Yelp currently lists this review as not recommended.

Is there a useful first move?

Bring one workflow, system, or customer journey that is slowing the team down. In a free 30-minute call, we'll map the likely first step and send a written recommendation afterward.

/ 09 | Service area

Remote by default. Local when it matters.

Ideas Realized works with teams across the U.S. When an established service area is useful, we can point you to the relevant coverage page without changing the canonical site or asking for precise browser location.

Service area preferenceNationwide and remote

We work remote-first nationwide. Choose a service area when local coverage matters.

Session only. No IP, coordinates, postal code, or raw city is stored in the browser.
  • We specialize in AI automation services, custom software development, legacy system modernization, business process automation, AI consulting, AI chatbots, AI voice bots, document processing, data services, and full-stack web development. The studio helps founders and operators ship modern systems end to end, design through production.

Let's build something.

Tell us what you want to build or what is slowing you down. A free 30-minute fit call helps us recommend a next step. Detailed audits and implementation plans are paid work.

Start a conversation.

Share a few details. We will reply within one business day.